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HOW WE DO

Our exclusive ethnographic research methodologies empower our clients to successfully innovate and curate impactful experiences that enhance consumers' lives, through gaining comprehensive cultural understanding.

OUR APPROACH

We capture insights big and small; from broad cultural trends to miniscule gestures. All our solutions are tailormade to your business needs and challenges. 

ETHNOGRAPHIC
RESEARCH

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We leverage the latest technologies to design and customise ethnographic solutions.

DESIGN
THINKING

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This allows us to create solutions that are meaningful, impactful, ensuring that our final product truly meets the needs and desires of the users.

CULTURAL
FORESIGHT

This pivotal approach helps and enables our clients to make well-informed business decisions and stay ahead in the market.

Our Brandnographers and brands can immerse in the lives and homes of consumers, observe consumer's behaviour in real time, decode their worldviews and gauge deep insights, regardless of their locations and time zones.

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With each interaction and observation, we unravel the intricate tapestry of how consumers make sense of the world and assign meaning to every aspect of their lives

01
ETHNOGRAPHIC
RESEARCH

SERVICE

+   Consumer Insights

+   Consumer Segmentation

+   Branding

+   Strategies

TOOLKITS

+   Ethnographic Interviews

+   Ethnographic Observation

+   Life Immersion

+   Netnography

+   Online Board & Communities

+   Qualitative Focus Group 

+   Quantitative Survey

02
DESIGN
THINKING

Our 5-step design thinking method is developed from IDEO's 'Divergent-Convergent Thinking' framework and The British Design Council's Double Diamond Model.

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Through the iterative and collaborative research process, qualitative user research does not only gain a deep understanding of users but empower them to voice their ideas in co-designing, testing, and validating of prototypes. 

SERVICE

+  Ethnographic design research

+  Business innovation

+  Social innovation

+  Product & service design innovation

+  Digital Transformation

+  Qualitative usability research

TOOLKITS

+  Ethnographic Interviews/

     Semi-structured Interviews

+  Ethnographic Observation

+  Focus Groups

+  Quantitative Surveys

+  Co-creation Workshops

+  Concept Innovation Lab

+  Quick Prototyping

03
CULTURAL
FORESIGHT

By applying an anticipatory ethnographic approach, we identifies key shaping factors, foresees emerging market opportunities and analyses future consumer trends. 

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SERVICE

+  Business innovation

+  Social innovation

+  Product & service design innovation

+  Consumer Trend Forecasting

TOOLKITS

+  Trend Scanning & Analysis

+  Ethnographic Observation

+  Expert Interviews

+  Life Immersion

+  Social Listening

+  Qualitative Focus Group

+  Quantitative Survey

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