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Introducing Innovative New Flavours for Wrigley’s China

IN PARTNERSHIP WITH WRIGLEY'S

Industry

Food & Beverage

Services

Product Design & Strategy
Brand & Communication Strategy
Product Innovation

Research Methodology

Focus Group

©Brandnographer

Brandnographer was invited to explore a new product concept for Wrigley’s, to discover the flavours with the most potential in the Chinese market.

The Challenge

Innovation in chewing gum is an important driver of the global snack foods industry. The flavours, packaging and even the shapes of gum need to be considered in order to win the loyalty of discerning customers.

Our Solution

Brandnographer helped Wrigley’s in uncovering Chinese consumers’ preferences for flavours that are more natural, with a subtle hint of fruit, instead of their current flavour offerings.

Results

Brandnographer helped Wrigley’s in uncovering Chinese consumers’ preferences for flavours that are more natural, with a subtle hint of fruit, instead of their current flavour offerings.

Impacts

99%

of the feedback received for the new flavours was positive

No. 1

is the rank of Mars Wrigley in the world's candy industry

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