Creating a Comfortable and Localised Dining Environment for Tim Hortons
IN PARTNERSHIP WITH TIM HORTONS
Industry
Food & Beverage
Services
Experience Design & Strategy
Store Design Strategy
Research Methodology
Co-creation Workshop
©Brandnographer
When Tim Hortons opened its first store in China, Chinese consumers had yet to know about the brand. Hence, Brandnographer was tasked to raise brand perception and strengthen consumer preference.
The Challenge
The beloved Canadian Chain, Tim Hortons opened their first Shanghai location in February 2019. To help Tim Hortons raise their brand awareness within the China, Brandnographer was tasked to help the brand understand this new market and their consumption patterns, so as to discover a compelling and culturally relevant store design based on consumer journey.
Our Solution
Through 3 consumer co-creation workshop sessions, Brandnographer had tested and gathered the winning store concept, communication, interior and exterior design approach from all possible touch points, user scenarios and product ideas in the coffee shop/ bakery.
Results
The coffee shop had attracted long queues on its first day of opening in February 2021, with its simple and comfortable store design, complemented with their iconic maple leaf and Tim Hortons trademarked souvenirs that strengthened the brand identity. Various seating arrangements were designed to cater to different social needs.
Impacts
>100
Number of Tim Horton branches opened in China
70
billion USD
Revenue Generated