top of page

Creating a Comfortable and Localised Dining Environment for Tim Hortons



Food & Beverage


Experience Design & Strategy
Store Design Strategy

Research Methodology

Co-creation Workshop


When Tim Hortons opened its first store in China, Chinese consumers had yet to know about the brand. Hence, Brandnographer was tasked to raise brand perception and strengthen consumer preference.

The Challenge

The beloved Canadian Chain, Tim Hortons opened their first Shanghai location in February 2019. To help Tim Hortons raise their brand awareness within the China, Brandnographer was tasked to help the brand understand this new market and their consumption patterns, so as to discover a compelling and culturally relevant store design based on consumer journey.

Our Solution

Through 3 consumer co-creation workshop sessions, Brandnographer had tested and gathered the winning store concept, communication, interior and exterior design approach from all possible touch points, user scenarios and product ideas in the coffee shop/ bakery.


The coffee shop had attracted long queues on its first day of opening in February 2021, with its simple and comfortable store design, complemented with their iconic maple leaf and Tim Hortons trademarked souvenirs that strengthened the brand identity. Various seating arrangements were designed to cater to different social needs.



Number of Tim Horton branches opened in China


billion USD
Revenue Generated

bottom of page