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Creating a Comfortable and Localised Dining Environment for Tim Hortons

IN PARTNERSHIP WITH TIM HORTONS

Industry

Food & Beverage

Services

Experience Design & Strategy
Store Design Strategy

Research Methodology

Co-creation Workshop

©Brandnographer

When Tim Hortons opened its first store in China, Chinese consumers had yet to know about the brand. Hence, Brandnographer was tasked to raise brand perception and strengthen consumer preference.

The Challenge

The beloved Canadian Chain, Tim Hortons opened their first Shanghai location in February 2019. To help Tim Hortons raise their brand awareness within the China, Brandnographer was tasked to help the brand understand this new market and their consumption patterns, so as to discover a compelling and culturally relevant store design based on consumer journey.

Our Solution

Through 3 consumer co-creation workshop sessions, Brandnographer had tested and gathered the winning store concept, communication, interior and exterior design approach from all possible touch points, user scenarios and product ideas in the coffee shop/ bakery.

Results

Through 3 consumer co-creation workshop sessions, Brandnographer had tested and gathered the winning store concept, communication, interior and exterior design approach from all possible touch points, user scenarios and product ideas in the coffee shop/ bakery.

Impacts

>100

Number of Tim Horton branches opened in China

70

billion USD
Revenue Generated

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