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Building Children’s Water-Drinking Habit

IN PARTNERSHIP WITH GULULU

Industry

Technology

Services

Concept Development & Testing
Product Design & Strategy
Product Innovation

Research Methodology

Ethnographic Observation & Interview
Life Immersion
Expert Interview
Ideation Workshop

©Brandnographer

Brandnographer was invited to explore three pain points of the unmet needs of Chinese parents and kids in daily life. This would be the cornerstone to define the direction of the digital product line.

The Challenge

Brandnographer was invited to identify opportunities to conceptualize and develop a new product or service from ground zero.

Our Solution

Brandnographer uncovered that the key needs among Chinese parents and children could be categorized as accompanying & social, safety & welling-beings, education and habit cultivation. Therefore, Gululu’s behavior tracing function was warmly welcomed by parents and teachers, as it catered to their concerns about kids’ safety & well-being.

Results

Brandnographer uncovered that the key needs among Chinese parents and children could be categorized as accompanying & social, safety & welling-beings, education and habit cultivation. Therefore, Gululu’s behavior tracing function was warmly welcomed by parents and teachers, as it catered to their concerns about kids’ safety & well-being.

Impacts

30,000

Number of water bottles sold

70

countries
have been the destination for shipped Gululu bottles

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