Building Children’s Water-Drinking Habit
IN PARTNERSHIP WITH GULULU
Industry
Technology
Services
Concept Development & Testing
Product Design & Strategy
Product Innovation
Research Methodology
Ethnographic Observation & Interview
Life Immersion
Expert Interview
Ideation Workshop
©Brandnographer
Brandnographer was invited to explore three pain points of the unmet needs of Chinese parents and kids in daily life. This would be the cornerstone to define the direction of the digital product line.
The Challenge
Brandnographer was invited to identify opportunities to conceptualize and develop a new product or service from ground zero.
Our Solution
Brandnographer uncovered that the key needs among Chinese parents and children could be categorized as accompanying & social, safety & welling-beings, education and habit cultivation. Therefore, Gululu’s behavior tracing function was warmly welcomed by parents and teachers, as it catered to their concerns about kids’ safety & well-being.
Results
Brandnographer helped Gululu to secure the right product market fit and curate an user-centric product. Through a joint effort, Gululu and Brandnographer put together an interactive bottle to create healthy hydration habits for kids.
Impacts
30,000
Number of water bottles sold
70
countries
have been the destination for shipped Gululu bottles