WHAT CULTURE CHALLENGES ARE YOU FACING TODAY? 

YOUR CUSTOMIZED SOLUTION TO BREAK CULTURE BARRIERS 

GOOD FOR:

NEW MARKETS 

NEW CONSUMERS

CLEAR BUSINESS DIRECTION 

ROBUST CUSTOMER EXPERIENCE (CX)

CULTURAL TRENDS  

 

DESIGNED SPECIFICALLY FOR:

CEO/CMO

MARKETERS

RESEARCHERS

STRATEGISTS/CONSULTANTS

 

WHAT IT IS 

Reveal targeted consumer life and behavior pattern and capture the moment of truth 

 

RECOMMENDED FOR

 

 

 

 

 

OUR DIFFERENCE

Over 200 experienced Ethnographers across APAC region  

 

WHAT IS IN IT 

ETHNOGRAPHY

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A POWERFUL TOOL TO IMMERSE LOCAL
CULTURE AND CONSUMERS 

LIFE IMMERSION 

SHOP ALONG 

MOBILE

ETHNOGRAPHY

HOME  IMMERSION

SHADOWING

OBSERVATION

ONLINE COMMUNITIES 

APPRENTICESHIP

VIDEO

ETHNOGRAPHY 

JOURNAL AND BLOGGING

EYE TRACKING 

NEW MARKETS 

NEW CONSUMERS

CULTURAL IMMERSION 

ROBUST CUSTOMER EXPERIENCE (CX)

 
 
 

WHAT IT IS 

Focus groups uncover your customers’ goals, attitudes, perceptions and motivations. Through our focus group research, we can help directing the strategic vision and creative expression of your brand. 

 

RECOMMENDED FOR

 

 

 

 

 

 

OUR DIFFERENCE

Our Industry championship program assign customized moderators based on your industry and business needs  

 

WHAT IS IN IT 

PEERS GROUPS 

SENSORY GROUPS 

FOCUS GROUPS 

FOCUS GROUPS 

AN EFFECTIVE TOOL TO IMMEDIATE UNDERSTAND YOUR TARGET GROUP

WHAT IT IS 

In-depth interviews allow researchers to dig deeper and yield richest data, follow promising leads to fruitful insights. 

 

RECOMMENDED FOR

 

 

 

 

 

 

OUR DIFFERENCE

Our Superespondent© Database ensure our respondents are key opinion leaders  

 

 

WHAT IS IN IT 

STAKEHOLDER INTERVIEWS 

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PREMIUM

INTERVIEWS 

LEADER

INTERVIEWS

IN-DEPTH INTERVIEWS 

AN EXPLORATORY TOOL TO DEEPEN CORE TARGET UNDERSTANDING 

EXPERT

INTERVIEWS 

WHAT IT IS 

Cultural trend identifies and envisions key influencers that laid behavior changes and formulate patterns 

 

RECOMMENDED FOR

 

 

 

 

 

 

OUR DIFFERENCE

Our Brandnographers are expert anthropologists with over 8 years experience. 

 

DURATION 

2 - 3 weeks

 

WHAT IS IN IT 

A HOLISTIC TOOL TO DRAW CULTURAL CONTEXT OVERVIEW TO YOUR TARGET MARKET 

CULTURAL TREND

CULTURAL ANALYSIS

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BEHAVIOURAL TREND

SEMIOTICS

CONFLICT GROUPS 

NEW MARKETS 

NEW CONSUMERS

CLEAR BUSINESS DIRECTIONS 

ROBUST CUSTOMER EXPERIENCE (CX)

NEW MARKETS 

NEW CONSUMERS

CLEAR BUSINESS DIRECTIONS 

ROBUST CUSTOMER EXPERIENCE (CX)

NEW MARKETS 

NEW CONSUMERS

CULTURAL TREND  

ROBUST CUSTOMER EXPERIENCE (CX)

BUZZWORD ANALYSIS